About US
Marketing Experts Who Understand Your Industry – and Your Audience
DO Marketing Services helps financial technology (fintech) and consulting organizations establish and operationalize their marketing infrastructures, strategies and efficiencies to drive business growth. Our expertise is based on more than 20 years of B2B marketing experience and knowledge of the buy-side and sell-side capital markets, energy and commodities industries.
As a result, we’ve successfully created memorable brands, generated high-quality leads, and built sales pipelines through effective marketing communications programs, demand generation and operations, striking the right balance of people, processes and automation.
Our company
Deborah Overdeput
Founder
DO Marketing Services was founded by Deborah Overdeput, an experienced marketing executive working with fintech and consulting organizations of every size around the world over the last 25 years. Deborah has successfully built, operationalized and led marketing, communications and product marketing programs at world-class companies such as Publicis.Sapient, Asset Control, SunGard (now FIS) and Unitil. Whether managing an internal team or a pool of outside marketing specialists, her work helping companies launch niche solutions, build brand visibility, generate leads, and implement sales enablement and partnership programs has consistently resulted in double-digit improvements in sales revenues, market share and client satisfaction.